In cinema, a camera tells us a lot more about characters than we often realize.
The way a shot lingers on, zooms into or pulls into focus a specific person can act as a reveal without the actors having to say a word.
That’s a fact Apple puts to effective use in its new campaign for the iPhone 13 Pro. Each of the three spots uses an advanced feature of the device’s multi-lens camera to show how it can create drama in any situation.
Short films created with iPhones
With “Detectives,” Apple shows what it says to viewers when only one character is in focus—and how it can feel for the ones who aren’t.
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