Nostalgic Smokey Bear Campaign Celebrates the Impact of America’s Longest-Running PSA
Smokey Bear, the longest-running PSA in American history, marks 80 years in a nostalgic campaign reflecting on its impact.
Why Animated Ads Hit Harder
Brands are increasingly turning to animators to capture attention and drive impact.
Season’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising Campaign
'Deck the Stalls' comes from agency Public Inc. and global nonprofit Period.
Megadeth Drummer Helps Raise Awareness of Heavy Metal Contamination for Brazilian NGO
Wieden+Kennedy São Paulo and Sea Shepherd Brazil built a band to protect fish.
Queen Latifah Speaks Out Against ‘Milk Shaming’ in Comedic PSA
Queen Latifah stars in a comedic PSA from MilkPEP to combat 'milk shaming.'
This Gun Violence PSA Sneaks School Shooter Lines Into Stand-up Sets
The latest gun violence prevention campaign from Sandy Hook Promise uses comedy sets to convince people to take threats seriously.
Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release
The ad has been released to run in theatres around the U.K. ahead of the movie warning about investment dangers.
This PSA Attacks The Industry That Gives Predators More Privacy
Nonprofit ChildFund and agency WRTHY created a monster hiding in plain sight to underscore the threat of online child sexual exploitation.
PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets
Anti-vaping PSA from Evelyn Lilly Foundation takes a different approach by appealing to young people's wallets.
See Something? These Ads Want Bystanders to Say Something
A wave of recent campaigns address bystanders to curb misogyny, but critics say they don't go far enough.
Terry Crews’ President Camacho ‘Leads From Behind’ in Colon Cancer PSA
Terry Crews' Super Serious agency and Ryan Reynolds' Maximum Effort partnered to stop 'the preventable cancer.'
The Campaign Against Living Miserably Saves Lives Via ‘Borderline Illegal’ Marketing
Adweek’s Brand Purpose honoree makes global waves with its suicide prevention efforts.
This PSA Gives Anti-Abortion Audiences an Ultimatum
Viewers can either watch the PSA or fund an abortion.
Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue Campaigns
The partnership deepens creator involvement in purpose-driven work.
Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’
Drawing on stories from real kids in war-torn regions, creatives wanted to retell their experiences “with the respect they deserve."