84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump’s proposed border wall, is back with a new recruitment commercial. And this time it’s aiming even higher—at least in the geological sense.
A new 30-second spot from agency Brunner in Pittsburgh, which also made the Super Bowl ad, takes us to space, where a voiceover starts talking about NASA and the preparations for humans’ journey to Mars.
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